This set of illustrations for the beloved poem 'Twas the Night Before Christmas began as a creative project intended for an article on the Chewy blog. However, its charm and appeal quickly led it to take on a much larger role. The illustrations became part of a company-wide email campaign and were featured on a printed postcard sent to customers. Additionally, they were shared across all of Chewy’s social media channels, spreading festive cheer far and wide. The project reached its pinnacle when it was showcased as a stunning full-page ad in The New York Times, solidifying its impact and extending its reach to a broader audience.

Lettering

Illustration

Editorial design

'Twas the Night
Before Christmas
poem illustration

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