When we set out to create Chewy's presence on Spotify, we wanted to bring together two things that make life richer and more enjoyable: music and pets. The goal was to craft a fun, vibrant, and conceptual experience that would resonate with pet owners while capturing the playful and joyful spirit of both music and animals.

From the start, we envisioned a space that went beyond just playlists — something that could spark a sense of connection, community, and even nostalgia for pet lovers. The idea was to curate music that matches the moods and moments of life with pets: upbeat tunes for playful days, soothing sounds for quiet evenings, or energetic tracks for those long walks with your dog. Every playlist and sound choice would feel like an extension of Chewy’s personality — warm, welcoming, and always in tune with the needs and emotions of both pets and their owners.

Visually, the Spotify presence was designed to feel like a fun and interactive space where pet lovers could discover more than just music — it was a place where they could find joy, share experiences, and celebrate the special bond they have with their pets, all while enjoying the soundtrack of their lives. Whether you're dancing with your dog or relaxing with your cat, Chewy on Spotify became a place where music and pets come together in a way that felt uniquely fun and fresh.

Concept

Art direction

Graphic design

Chewy's Spotify profile

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