Development of the brand identity and visual style for Coursera’s Hispanic Heritage Month campaign in 2022, crafting a vibrant and culturally resonant design that celebrated the richness and diversity of Hispanic and Latino/a/e/x heritage. The campaign visuals reflected bold, dynamic elements inspired by cultural traditions, patterns, and storytelling, ensuring the designs resonated with authenticity and pride. This cohesive visual language was applied across various platforms, amplifying the campaign’s reach and engagement while honoring the spirit of the community it celebrated.

Concept

Branding

Graphic design

Coursera's Hispanic Heritage Month campaign in 2022

Related project that derived from this campaign

This system was created by combining the stroke style of the icon system with the openness of the Coursera 'C', while utilizing Coursera's color palette.

Coursera’s Employee Resource Groups (ERGs) are internally designated communities that represent various organizational groups, including Hispanics, Asians, parents, LGBTQ+ individuals, and mental health allies, among others (see the full list below). These groups required a rebranding and a unified branding identity to create a cohesive look that could be used across internal events and effectively represent each group.

The design draws inspiration from the Coursera "C." To create this system, we blended the stroke style of the icon system with the openness of Coursera’s "C," while incorporating Coursera’s color palette.

Coursera's Employee Resource Groups branding system

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