Development of the brand identity and visual style for Coursera’s Hispanic Heritage Month campaign in 2022, crafting a vibrant and culturally resonant design that celebrated the richness and diversity of Hispanic and Latino/a/e/x heritage. The campaign visuals reflected bold, dynamic elements inspired by cultural traditions, patterns, and storytelling, ensuring the designs resonated with authenticity and pride. This cohesive visual language was applied across various platforms, amplifying the campaign’s reach and engagement while honoring the spirit of the community it celebrated.

Concept

Branding

Graphic design

Coursera's Hispanic Heritage Month campaign in 2022

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