We brought Coursera Conference Connect 2024 to life by leading the art direction for all aspects of the event, creating a cohesive and visually engaging experience that reflected the brand's identity and mission. This included developing the event’s branding, designing an impactful stage setup, crafting dynamic lighting schemes, and shaping speaker presentations that captivated the audience. Additionally, we produced a suite of marketing materials to promote the event and enhance its presence across various channels.

I also took on the critical role of collaborating with stakeholders and vendors across three different time zones and states, managing complex logistics and ensuring that every element—from the smallest detail to the largest touchpoint—was perfectly aligned with Coursera’s vision. Through this meticulous approach, we delivered an event that was not only visually stunning but also seamlessly executed.

Concept

Art direction

Graphic design

Coursera Connect conference 2024

Proposed logo options

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