We developed a diverse assortment of content for Chewy’s social media channels, taking each project from concept through to the final execution. The process began with brainstorming creative ideas that aligned with Chewy’s voice and brand values, focusing on engaging and entertaining content for their audience. Once the concept was solidified, we moved into art direction, carefully selecting styles, color palettes, and visual elements that reflected Chewy’s friendly, pet-loving identity.

From there, we worked closely with photographers and videographers to bring the ideas to life, creating eye-catching visuals and dynamic animations that captured the fun, playful spirit of the brand. Whether it was for Instagram stories, Facebook posts, or Pinterest pins, every piece of content was designed to engage pet owners in a way that felt authentic and aligned with Chewy's mission to make pet care easy, enjoyable, and rewarding. This end-to-end creative process resulted in a cohesive, vibrant presence across Chewy’s social channels, inviting their audience to connect, laugh, and celebrate the joy of having pets.

Concept

Art direction

Graphic design

Illustration

Animation

Assortment of social media campaigns for Chewy

TV & movie characters costumes collection

2020 Halloween campaign

Assorted product spotlights

Holiday campaign 2020

Chewy partners up with Spotify + Polaroid

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