We created a distinctive logo and design system for Chewy Pro, a sub-brand of Chewy that is dedicated to supporting pet-related businesses with a comprehensive platform of resources, tools, and services. The logo design reflects the professional yet approachable nature of the brand, combining modern typography with playful, pet-inspired elements to communicate both expertise and a love for animals.

The design system encompasses a versatile color palette, custom icons, and graphic elements that align with Chewy’s established brand identity while maintaining a unique visual voice for the Pro sub-brand. Consistency across digital and print materials ensures that businesses and professionals can easily navigate and engage with the Chewy Pro platform. This design system helps create a seamless, professional experience, reinforcing Chewy Pro’s mission to empower pet business owners with the tools they need to succeed.

Branding

Art direction

Chewy Pro branding

Proudly Serving the Professionals Who Care for Pets.

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